I'd claim they're selling my childhood, but apparently I was just too young to remember when they did it the first time around.

http://movies.yahoo.com/mv/news/eo/20050426/111455394000.html

Furthermore, sort of holy crap:

http://news.yahoo.com/news?tmpl=story&ncid=753&e=1&u=/ap/20050427/ap_on_sc/tabletop_fusion